Free Downloads
Letting Go Of The Words, Second Edition: Writing Web Content That Works (Interactive Technologies)

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones

Series: Interactive Technologies

Paperback: 368 pages

Publisher: Morgan Kaufmann; 2 edition (August 28, 2012)

Language: English

ISBN-10: 0123859301

ISBN-13: 978-0123859303

Product Dimensions: 7.5 x 0.9 x 9.2 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars  See all reviews (50 customer reviews)

Best Sellers Rank: #33,011 in Books (See Top 100 in Books) #11 in Books > Computers & Technology > Computer Science > Human-Computer Interaction #14 in Books > Computers & Technology > Graphics & Design > User Experience & Usability #41 in Books > Computers & Technology > Web Development & Design > Web Design

Are you waking up at night worrying about strategy and tactics? If you are, then this book is for you! Author Janice (Ginny) Redish has done an outstanding job of writing a second edition of a book on how to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.Author Redish, begins by showing you how to have good conversations through your web site. In addition, the author delves into why planning your content is critical for apps, web sites, individual web topics, blogs, social media messages, and everything you write. She then discusses how to integrate content and design from the beginning. The author then, shows you how to consider the entire site. She continues by looking at the size of your site; if it is large enough, then you may need pathway pages between the home page and the information people want. In addition, the author tackles four important guidelines: Think information, not document; divide your content thoughtfully; consider how much to put on one web page; and, use PDFs sparingly and only for good reasons.She then continues to focus on not hogging the conversation within a single web topic. Next, the author reminds you how to combine labels with more information. Then, she shows you how to choose a good heading style: questions, statement, verb phrases, etc. The author continues by looking at how to write the paragraphs, sentences, and words of your web content. In addition, she encourages you to use numbered lists for instructions as much as possible. Next, the author warns that you should not make program or product names links by themselves. She then describes what makes illustrations work well, or not work well.

Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) Words, Words, Words: Choosing the Right Words to Explain Ideas and Express Emotions (The Writing Code Series Book 9) Property, A Contemporary Approach, 2d (Interactive Casebook) (Interactive Casebooks) (Interactive Casebook Series) SAT Vocabulary Words Flashcards: 500 Most Common Words, 600 Words from the Official Study Guide, and 5000 Comprehensive Words for Full Mastery Exploring Web 2.0: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Words, And More Writing : Novel Writing Mastery, Proven And Simple Techniques To Outline-, Structure- And Write A Successful Novel ! - novel writing, writing fiction, writing skills - Creating Fat Content: Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content Measuring the User Experience, Second Edition: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) 1000 Totally Unfair Words for Scrabble & Words With Friends: Outrageously Legitimate Words to Crush the Enemy in Your Favorite Word Games (Flash Vocabulary Builders) Words, Words, Words: Teaching Vocabulary in Grades 4-12 Words That Hurt, Words That Heal: How to Choose Words Wisely and Well How to Get Your Web Content DONE!: How to write, what to write, and why you're writing it Youdunit Whodunit!: How To Write Mystery, Thriller and Suspense Books (Writing Skills, Writing Fiction, Writing Instruction, Writing a Book) Contextual Design: Defining Customer-Centered Systems (Interactive Technologies) Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies) HCI Beyond the GUI: Design for Haptic, Speech, Olfactory, and Other Nontraditional Interfaces (Interactive Technologies) Become the Woman of Your Dreams! (Interactive Gender Transformation Feminization Erotica) (Aurora Sparks Interactive Erotica Book 1) Python: Learn Web Scraping with Python In A DAY! - The Ultimate Crash Course to Learning the Basics of Web Scraping with Python In No Time (Web Scraping ... Python Books, Python for Beginners) 1000 Instant Words: The Most Common Words for Teaching Reading, Writing and Spelling Lost in the Highlands, The Thirteen Scotsman: (A Scottish Time Travel Romance) Interactive Content & Game Inside