Paperback: 140 pages
Publisher: Polity; 1 edition (May 4, 2009)
Product Dimensions: 5.8 x 0.6 x 8.3 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (7 customer reviews)
Best Sellers Rank: #421,007 in Books (See Top 100 in Books) #66 in Books > Computers & Technology > Web Development & Design > User Generated Content #175 in Books > Computers & Technology > Digital Audio, Video & Photography > Video Production #501 in Books > Textbooks > Communication & Journalism > Media Studies
Burgess, Jean and Joshua Gree. YouTube: Digitial Media and Society Series. Polity Press,2009, 172 pages.I am reviewing this work for its own sake, and also including comments concerning the applicability of the book for discussions in church (and other non-profit organizations).This concise and focused book in the Digital Media and Society Series [...] brings the tools of sociology and critical theory to bear on the video-sharing phenomenon YouTube, a site co-created, as Burgess points out, by YouTube Inc., "users who upload content to the site, and audiences who engage that content." The authors conduct their research of YouTube by examining trends in video content that was most favorited, most viewed, most discussed, and most responded during six days of samples in the fall of 2007. Their method of interpretation is an interesting admixture of literary theory, sociological analysis, critical theory, and media studies.Perhaps the most significant change in my thinking after reading the book is to stop thinking of YouTube as just one thing. Instead, I now see how the site as a platform performs a variety of functions, some of which are especially applicable for congregational mission and ministry. YouTube's status as a meta business--the "new category of business that enhances the value of information developed elsewhere and thus benefits the original creators of that information"--is the largest contributing factor in this regard.1) Cultural archive: Burgess writes, "It is possible to exhaust your own capacity for nostalgia before exhausting the possibilities of the vintage material available on YouTube already...
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