Paperback: 290 pages
Publisher: Morgan Kaufmann; 1 edition (March 26, 2013)
Product Dimensions: 7.5 x 0.7 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
Best Sellers Rank: #396,937 in Books (See Top 100 in Books) #179 in Books > Computers & Technology > Computer Science > Human-Computer Interaction #187 in Books > Computers & Technology > Graphics & Design > User Experience & Usability #1122 in Books > Computers & Technology > Networking & Cloud Computing > Internet, Groupware, & Telecommunications
Jen Golbeck's textbook is an integrated introduction to the research side of social networking. It combines two perspectives. The first is the technical world of mathematics and computer science; it focuses on the structural properties of networks. Readers learn formal definitions of nodes, edges, and network components; methods for summarizing network structure and relationships between nodes; and how to use software to visualize and explore networks.The second perspective comes from the social world of anthropology, psychology, and business. Readers learn about different types of interpersonal relationships, the importance of trust and privacy, how information (and disease) spreads through networks, and how information can be summarized across connections to produce recommendations. There are several chapters on how different kinds of organizations use social media and that illustrate practical applications of the ideas introduced in the book. And there is a final summary chapter about the role social networking might play in a zombie apocalypse. Yeah. The author says she is surprised the publisher let her keep it in. But it works.This is a well-written introductory text. It presents and elaborates key concepts without overwhelming the reader with too much technical detail. It provides references and links to more advanced material. It makes good use of the open-source Gephi network analysis tool, showing readers how to analyze their own Facebook and email connections. The author makes this easy by providing a lot of material on the book's web site--including a set of brief, focused video tutorials on the use of Gephi.For anyone interested in social network analysis, this is a great place to start.