Paperback: 320 pages
Publisher: Wiley; 1 edition (June 17, 2013)
Product Dimensions: 7.4 x 0.6 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review: 4.9 out of 5 stars See all reviews (25 customer reviews)
Best Sellers Rank: #300,720 in Books (See Top 100 in Books) #129 in Books > Computers & Technology > Graphics & Design > User Experience & Usability #1689 in Books > Computers & Technology > Web Development & Design #3716 in Books > Textbooks > Computer Science
What if you the designer could find a book just like this, but one that would tell a good person how to design for good?What if such a book would give you, in a single, slim volume, a remarkable compendium of all we have learned about of the art and science of persuasion?What if that book also ended up enlightening you the consumer as to all the psychological tricks played on you 1500 or 2000 times a day, not only when you're in front of a computer, but in front of the TV or wandering around the local mall?This is that book.This book isn't really about evil at all, its about persuasion. Why the unique format? Evil people apply persuation so blatantly that studying their extreme use is a brilliant exercise for those designers who would do good. Designers need only take what the evil-doers are doing, tone it down a bit, and redirect it to their customers' benefit instead of detriment.This book is a must for every designer's bookshelf. I have never seen a such a concise, accurate, and complete compendium of the art and science of persuasion as this, and I know about such things: I spent 15 years teaching and applying retail techiques before Steve Jobs drafted me to be Apple's first software designer 35 years ago. (Yes, I am very, very old.)Persuasive design is not intrinsically good or evil. It's application will result in one or the other depending on the intent of the people applying it. What is intrinsically evil is failing to understand and apply persuation at all. Let me illustrate.Three people have websites that sell groceries, Mr. Evil, Mr. Stupid, and Mr. Good.
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