Paperback: 768 pages
Publisher: Wiley; 1 edition (March 3, 2009)
Product Dimensions: 7.4 x 1.4 x 9.3 inches
Shipping Weight: 3.8 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (22 customer reviews)
Best Sellers Rank: #72,605 in Books (See Top 100 in Books) #41 in Books > Computers & Technology > Graphics & Design > User Experience & Usability #102 in Books > Computers & Technology > Web Development & Design > Web Design #924 in Books > Textbooks > Computer Science
Designing for the Digital Age: How to Create Human-Centered Products and Services serves as an excellent guide and reference for new and experienced human centered design practitioners. Kim Goodwin (VP of Cooper) does a great job translating her goal-oriented design processes into clear and understandable terms. Human/user centered design books can easily be littered with heavy jargon or unintelligible references that make it difficult or impossible to understand or practice. Goodwin makes a conscious effort to explain and visualize many of the concepts introduced in each chapter and keeps the research lingo within reason. For example, in Chapter 12: Defining Requirements, Goodwin dispels what requirements aren't (i.e. features or specifications) and promptly outlines what is needed to generate effective requirements (i.e. data needs, functional needs, product / service qualities, constraints). In addition, Goodwin's writing style guarantees a cognitive learning experience with most readers by providing multiple exercises and scenarios that engage and evoke a desire for comprehension. The photography, diagrams, and charting are plentiful and supplement the subject matter effectively also.I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...
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