Paperback: 232 pages
Publisher: O'Reilly Media; 1st edition (November 28, 2009)
Product Dimensions: 5.5 x 0.5 x 8.5 inches
Shipping Weight: 3.2 ounces (View shipping rates and policies)
Average Customer Review: 4.1 out of 5 stars See all reviews (66 customer reviews)
Best Sellers Rank: #773,567 in Books (See Top 100 in Books) #114 in Books > Computers & Technology > Web Development & Design > User Generated Content #240 in Books > Computers & Technology > Internet & Social Media > Blogging & Blogs #1149 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
Go Dummies Go! I love Dummies! Dummies books rule!I always look forward to the latest installment of the such-and-such for dummies books, so I eagerly awaited my .com pre-order of Jan Zimmerman's and Doug Sahlin's Social Media Marketing (all-in-one) for Dummies. Even better it proclaimed it was eight books in one. The book is fantastic, even if it does suffer from the usual forest-vs-trees issue. It is much more a "trees" book with lots of details on each social media venue, but still a great book.By "trees" I mean it gives you the details of each social media marketing venue: Facebook, Twitter, LinkedIn, Blogs, etc. For each, the authors do a nice job of overviewing the venue, and explaining the basic steps of how to create an account, what you can do with it, etc. It's a great survey of the entire Social Media Universe. Importantly, it is a critical, skeptical, ROI point of view vs. many of the simple cheerleading or laundry list books on Social Media out there. I really liked that.By "forest," however, I mean the big picture / strategy of Social Media. The book DOES have information on building a Social Media Marketing plan and DOES have some useful case studies, but there is often just too much text and too many details. I teach Social Media Marketing (online and in San Francisco), and I have experienced that my students are just overwhelmed with the details. Less is often more, as they say, and this book could have used a re-write on the chapters on making a social media marketing plan. Missing in particular is a clear explanation of which social media venue fits which business need best.That said, if you combine this detailed book, with some "higher level" marketing strategy...
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