Hardcover: 272 pages
Publisher: Groundswell Press (June 24, 2014)
Product Dimensions: 6 x 1.4 x 9.4 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (29 customer reviews)
Best Sellers Rank: #231,028 in Books (See Top 100 in Books) #49 in Books > Computers & Technology > Internet & Social Media > E-Commerce #134 in Books > Computers & Technology > Mobile Phones, Tablets & E-Readers > Handheld & Mobile Devices #335 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
According to co-authors Ted Schadler, Josh Bernoff, and Julie Ask, "The mobile mind shift is the expectation that I can get what I want in my immediate context [i.e. time of day and location] and moments of need." Moreover, "A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context." A rapidly increasing number of buyers have that expectation and thus it is imperative for sellers to formulate and then implement a strategy that will accommodate that expectation. "Serving customers with mobile is easy to imagine, but very difficult to achieve. Why? Because your company and its processes and information systems were never designed with mobile moments in mind. Your technology is too rigid, your processes too linear, and your organization too siloed. The expectation of customers in their mobile moments massively disrupts these well-intentioned but calcified ways of doing business."What to do? How to re-engineer one's business to win in the mobile moment? Schadler, Bernoff, and Ask wrote this book in response to this question. They provide a wealth of information, insights, and counsel that are based on real-world experience (for better or worse) from which valuable business lessons have been learned.
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