Free Downloads Ecommerce Analytics: Analyze And Improve The Impact Of Your Digital Strategy (FT Press Analytics)
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
Series: FT Press Analytics
Hardcover: 368 pages
Publisher: Pearson FT Press; 1 edition (April 14, 2016)
Language: English
ISBN-10: 0134177282
ISBN-13: 978-0134177281
Product Dimensions: 6.4 x 1.3 x 9.1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
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Best Sellers Rank: #698,659 in Books (See Top 100 in Books) #179 in Books > Computers & Technology > Internet & Social Media > E-Commerce #399 in Books > Computers & Technology > Databases & Big Data > Data Mining #740 in Books > Textbooks > Computer Science > Database Storage & Design
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