Paperback: 504 pages
Publisher: Sybex (January 12, 2010)
Product Dimensions: 7.6 x 1.3 x 9.4 inches
Shipping Weight: 1.5 pounds
Average Customer Review: 4.5 out of 5 stars See all reviews (16 customer reviews)
Best Sellers Rank: #788,196 in Books (See Top 100 in Books) #208 in Books > Computers & Technology > Internet & Social Media > E-Commerce #337 in Books > Computers & Technology > Business Technology > Social Media for Business #569 in Books > Computers & Technology > Internet & Social Media > Social Media
I am not a marketing person per se, but as a business executive I have to appreciate any resource that helps me get my arms wrapped around a new technology and how it can be leveraged to improve my results. I have been a Twitter user for nearly two years, but my use is limited mostly to personal networking, following news in my industry, and staying connected with my home city while I travel extensively on business.The beauty of Twitter is its simplicity, which allows it to be molded in many ways by the user and third-party API communities. It is evolving rapidly as a marketing tool and it's time that my company (and many others) take advantage of this; always better to be a pioneer than a follower. I've found no better guide and reference for this than this book. Hollis Thomases, a web marketing pioneer in her own right, breaks Twitter marketing down into easy-to-digest pieces, lays out a straightforward plan for implementation, and provides at the same time a significant reference for advanced use of Twitter specifically and social media in general.The book starts with the question that is first on people's lips - "just what is Twitter?" - and explains it much better than I've ever been able to, weaving in its history, features, emerging culture, and who is using it (and for what). Once the fundamentals are disposed with, she moves quickly into a weekly plan to get your organization up and running on the Twitter platform. This is accomplished with an engaging voice, plenty of case studies, and examples appropriate to any kind of enterprise. She includes a lot of discussion on third party applications and tools which are really the heart of Twitter's power and without which this would be just another novel web application.
This book was certainly the most interactive books I've ever read; even more so than those `Choose your Own Adventure Series' books that I will never actually admit to purchasing. The medium in which the author made her book available played a huge role in my enjoyment of the material. I was able to purchase her book through the Kindle store on .com and download it onto my iPhone. This made it extremely convenient to interact in `real-time' with the various website links that Thomases provided in her data references. This `interactive' theme carried its way throughout the entire book, enabling me to be `just click away' from relevant blogs, stories, feeds and references.Another example of Thomases interactive theme was the placement of personalized handles for specific references (i.e. "Jeremy Neas (@Jeremy_Neas) sites in his review..."). By integrating this feature, she enabled the reader to conveniently add new tweeps to their follower list, as well as stay up-to-date on the more interesting people and companies mentioned throughout the text.Though the intended audience for this book is mainly companies looking to use Twitter as another form of e-commerce, the average `Twitterer' can easily find value in it as well. The layout is well thought-out and easy to navigate through. It initially dives into the history and the basics of what Twitter is, but quickly moves to the common assumptions about Twitter and then gravitates towards the power Twitter can provide for anyone looking to advertise/expand/grow.She starts by stating "What Twitter Is Not:1. Twitter isn't accessible only on the Web2. Twitter isn't the "new" email or cell phone3. Twitter isn't a form of instant messenger4. Twitter isn't a micro version of your blog5.
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