Paperback: 360 pages
Publisher: Delta; Updated edition (September 23, 2008)
Product Dimensions: 6 x 0.8 x 9 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 3.4 out of 5 stars See all reviews (123 customer reviews)
Best Sellers Rank: #452,246 in Books (See Top 100 in Books) #73 in Books > Computers & Technology > Internet & Social Media > Web Browsers #293 in Books > Business & Money > Industries > Computers & Technology #1086 in Books > Business & Money > Biography & History > Company Profiles
Google is a search engine that millions of computer users have incorporated into their daily routine, so it's no surprise that someone decided to profile the two young mavericks -- Sergey Brin and Larry Page -- at the epicenter of such an amazing tale of success. In The Google Story $26.00 US, collaborators Vise & Malseed chronicle the company's meteoric launch, and the unique approach that has enabled its founders to stay one step ahead of the competition, while leaving few questions unanswered. I really enjoyed the team's breezy informational writing style, and I might have to read The Bureau and the Mole (also by David A. Vise) after finishing this.Ostensibly, the book hinges around: advertising on Google, AOL, Ask Jeeves, details of the PageRank system, employees of Google, Eric Schmidt's role at Google, the events of September 11th, international aspects of Google, Kleiner Perkins Caufield & Byers, the Michigan Digitization Project, Microsoft, Overture Inc., Privacy issues, the SEC, Stanford University, the stock price of Google, Venture capital firms, Yahoo!, and the company's admirable motto -- `Don't Be Evil' -- among other things. It was especially interesting to read about key dates and turning points, how the venture faced critical challenges, and how Brin and Page turned fleeting circumstance to their advantage. Ignoring prevailing wisdom would prove lucrative for both young men.Of course, no book is complete without photos, so you'll delight in the eight pages of black and white photography sandwiched between the pages of this non-fiction text. Some of these photos ran in Playboy, and USA Today, and it's nice that they were included, since you can eyeball the people profiled in the book.
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