File Size: 3493 KB
Print Length: 88 pages
Simultaneous Device Usage: Unlimited
Publisher: TCK Publishing (July 28, 2014)
Publication Date: July 28, 2014
Sold by: Digital Services LLC
X-Ray: Not Enabled
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #312,819 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #50 in Books > Computers & Technology > Web Development & Design > Content Management #164 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Direct #324 in Books > Business & Money > Marketing & Sales > Marketing > Direct
Everyone who knows a little bit about marketing has probably heard about the importance of building an email list. It's one of the best and most powerful tools to use for your business and to connect with your fans. However, setting up and successfully managing an email list isn't all that easy. This book is a great help and explains everything you need to know about setting up an email list.What I liked about this book, is that it explains every aspect of email marketing in clear, easy to understand language. With the help of "Email Marketing Mastery" you learn how to successfully build and manage an email list, even if you're not very techy.It doesn't just show you how to set up your list, drive traffic, make a squeeze page etc., it also focuses on getting the most out of your list. For example, the book includes a case study, where the author shares the autoresponder email series he created to promote one of his books. This gives you a great overview of how to use an email series to build a relationship with your subscribers and promote your products.If you're new to email marketing or just want to learn how to have more success with your email list, this book is a great pick!
Honestly, I'm a big fan! I liked Tom's e-book on Kindle Publishing, and followed it to the letter. Now I'm a published author trying to figure out marketing and what pops up: Tom's 'Email Marketing Mastery'! What I love about Tom as an author is that he has a clear, sincere and authentic "voice". I also appreciate his willingness to begin his explanations by stating the "obvious"--this makes understanding possible for a rank beginner. When I'm learning something, the "obvious" isn't always obvious. Two things I really liked about the content: he tells me which autoresponder he likes and which he doesn't, because he's used both. Best of all, he shares 3 auto-responder emails from his own marketing promotions, and discusses why wrote what he did and what happens next. Tom, the only thing that was a bit unclear to me was the difference between a launch page, a landing page, and a squeeze page, and where they 'live'. But after I tried to make some and watched Tom's videos, I started noticing them when I received them. I think I've got it!
This book is excellent. Well thought and nicely structured in a very logical way. Highly recommended for anyone new to email marketing, but even experienced marketers can get some "gold nuggets" from this book.
It's no secret that I'm a fan of Tom. But this is a very important subject for anybody trying to do business on the Internet. And it's especially important for independent authors. Mail marketing is something, is an expert at. And he has a very unique style of transferring his knowledge to the reader. As usual, it's a bargain price. You really can't go wrong with this book. Even if you already an expert you'll find something new to guide you to bigger and better success. The Internet personifies my favorite quote, nothings permanent except change.I've been doing email marketing for 10 or 12 years, and I learned a lot of new tricks. I'm confident that you will too.Enjoy.
Great detail. Had to read it a little at a time to absorb everything. (Bunches and bunches of information.) Would recommend reading it at least a couple of times to get a full grasp of how this method of marketing works. However the book won't help UNLESS you DO what it says.
This is a competent book on modern email marketing, written by someone who has been on the front lines of email marketing for many years. It's not a deep book on email marketing, because (I think) it was intended to take complete novices up to an intermediate level. It covers all the usual things about landing pages, squeeze pages, lead generation, building lists, auto responders and auto responder sequences, and gives examples of various kinds of emails you might send to your list.The writing was good, the grammar was good, the Kindle/Ipad formatting was good, and the content was good. No worries at all on those things. And the book gives a bonus free video course online, showing the video version of the book content.I would easily recommend this book to anyone who wants to learn more about email marketing systems, or how to set up and operate one of their own.
Clear and concise information on using email marketing to your best advantage. A great example of giving a reader more value than what they're expecting!
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