Series: Animal Guide
Paperback: 336 pages
Publisher: O'Reilly Media; 1 edition (September 3, 2009)
Product Dimensions: 7 x 0.7 x 9.2 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 3.6 out of 5 stars See all reviews (18 customer reviews)
Best Sellers Rank: #402,873 in Books (See Top 100 in Books) #39 in Books > Computers & Technology > Networking & Cloud Computing > Wireless Networks #42 in Books > Computers & Technology > Hardware & DIY > Microprocessors & System Design > Computer Design #57 in Books > Computers & Technology > Programming > Apple Programming
Original review written by Pasquale Granato, JUG Lugano, [...]First of all, let's clear the field from a possible misunderstanding: this book is not about general mobile design and development but it is about web mobile development. The author states a precise, despite arguable, opinion that brutally said is: do not code native applications but prefer as much as you can web applications. This statement is largely discussed across the book and everyone can make up his own opinion about this. Mine is that currently times are not mature to consider to write just web applications both because mobile browser are not powerful enough (on average) to assure a smooth experience on all devices and because of the lack of a good way to make money from your web app.The first three chapters of the book are a really good introduction to the history of mobile, to the mobile current status and to the reasons that should drive an approach to the mobile development. These chapters are a well written recap of the status of the art and present a lot of data useful to understand the global situation. Unfortunately the book is printed in black and white and several pie-charts and graphs are pretty much impossible to read.The central part of the book, chapters from four to ten, is devoted to design issues and, despite the lack of an in-depth examination of some subjects, offers a pretty good survey of the topic.The final part of the book is slightly more technical covering topics such as XHTML-MP, CSS, HTML5, device adaptation, etc. The problem here is that there is nothing really practical and all remains at an introductory level. To give you an example, a capital topic in device adaptation like Media Queries is covered in half a page with just a trivial example.
Anyone looking to moving into the mobile space as a developer or manager should take the time to read this book. Fling brings a considerable amount of experience to the table and gives an incredible survey of the situation as it exists now. Failing to take into account all the valuable information here would be foolish.The tone and style are refreshing. Fling doesn't try to be cute or work up a side-line as a comedian. This is just straight out guidance, dealing with real world considerations that keeps things from being too dry.There isn't much in the way of detailed implementation as this is an overview of the whole landscape. This is what should be read before a project is begun, not somewhere in the middle when code is already being written. Fling makes a great case for mobile web apps and gives some very practical guidance in their creation. It's really the only platform wide enough to fit in the book. Anything else would require an extremely narrow focus that wouldn't fit the rest of the book.I enjoyed reading this and learned a lot in the process. One can't really ask for more.Fling is a huge fan of the iPhone and spends a whole chapter describing web development for the iPhone. Since webkit exists in other smart phones, the information is applicable to other platforms for the most part but I would have preferred something less tied to one phone from one vendor. My bias is toward android, but there are plenty of iPhone and Android development books. I can use those once I've moved on to specifics. But this is really a very small issue in relation to the excellent information and presentation in this book.There is one other issue I almost forgot. There are pie charts in the book, which is black and white.
This is a rich, deep look at mobile design. A multitude of devices and platforms defy standard answers to every mobile design and development situation, but Fling leads you though some steps meant to help you navigate those issues.The book first explains the mobile landscape and defines some of the needed terminology. A look at the scope of the mobile market gets a chapter. Fling devotes Chapter 4 to "Designing for Context." Context is an important concept he returns to in every chapter. He defines and redefines context throughout the book. In Chapter 4 he explains context as the way users will derive value from something they are currently doing. From this viewpoint, user context understands user circumstance. Context also means the environment in which a task is performed. These types of context include physical location, device, platform, access, media and the user's time and attention.Chapter 5 talks about developing a mobile strategy. He looks at reasons why some attempts fail while others succeed. The style of thinking that works in other forms of design and development don't work for mobile. He takes a look at thinking patterns and development decisions and makes many points about how to unleash the creativity needed to develop for the new world of mobile.The many types of mobile applications are explained in Chapter 6. In Chapter 7, he explains information architecture as it applies to mobile devices. In Chapter 8 he discusses the elements of design that apply to mobile. Mobile Web apps vs. native applications are examined in Chapter 9. There's also a chapter devoted to the notion of mobile 2.0.