Free Downloads What Stays In Vegas: The World Of Personal Data—Lifeblood Of Big Business—and The End Of Privacy As We Know It
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.
Hardcover: 336 pages
Publisher: PublicAffairs; F First Edition edition (September 2, 2014)
Language: English
ISBN-10: 1610394186
ISBN-13: 978-1610394185
Product Dimensions: 1 x 6 x 9.2 inches
Shipping Weight: 1.6 ounces (View shipping rates and policies)
Average Customer Review: 3.6 out of 5 stars See all reviews (33 customer reviews)
Best Sellers Rank: #530,640 in Books (See Top 100 in Books) #317 in Books > Computers & Technology > Databases & Big Data > Data Mining #323 in Books > Computers & Technology > Security & Encryption > Privacy & Online Safety #386 in Books > Business & Money > Marketing & Sales > Marketing > Direct
Whenever I see a commercial promoting Las Vegas, I am again reminded that money won by gambling in the casinos usually stays there. I doubt if that fact can support a book but another fact can...and has: The gambling casinos there and elsewhere use advanced technologies and advanced analytics to obtain, process, evaluate, and then act upon consumer data. This process creates for them a competitive advantage. The subtitle of Adam Tanner's book reveals his primary focus: "The World of Personal Data -- Lifeblood of Big Business -- and the End of Privacy as We Know It." Indeed, in the new, rapidly expanding global marketplace, data are the new currency and some of the most valuable data are provided by consumers, whether or not they realize it.All of the major research studies with which I am familiar indicate that, when identifying what is most important to them, employees and customers rank "feeling appreciated" among the top three and frequently #1. The more a company knows about a customer, the better prepared it is to do -- and not do -- whatever it must to gain and then sustain that customer's trust and respect. This reality drives the process by which to create what Ben McConnell and Jackie Huba characterize as "customer evangelists."Companies such as , Facebook, and Google have refined a process introduced by César Ritz in 1898 when Hôtel Ritz in the Place Vendôme opened its doors. He was a passionate advocate of perfection in hospitality, insisting that it always be invisible. With regard to what became the institutional motto, "Ladies and Gentlemen Serving Ladies and Gentlemen." Rules? He stated them clearly: "See all without looking; hear all without listening; be attentive without being servile; anticipate without being presumptuous.
What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It Big Data For Beginners: Understanding SMART Big Data, Data Mining & Data Analytics For improved Business Performance, Life Decisions & More! Tor Browser: The 2016 Guide (Ensure Internet Privacy, Access The Deep Web, Hide ... anonymity, Tow Browser, Privacy, Internet, Silk Road, Online Privacy) Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business Leveraging the Power of Data Analytics, Data Science, ... (Hacking Freedom and Data Driven Book 2) Data Architecture: A Primer for the Data Scientist: Big Data, Data Warehouse and Data Vault The Data Revolution: Big Data, Open Data, Data Infrastructures and Their Consequences Big Data, MapReduce, Hadoop, and Spark with Python: Master Big Data Analytics and Data Wrangling with MapReduce Fundamentals using Hadoop, Spark, and Python Las Vegas: Glitter to Gourmet - Savory and Sensational Recipes from the Junior League of Las Vegas Diabetes de la A a la Z (Diabetes A to Z): Lo que necesita saber sobre la diabetes — en terminos simples (What You Need to Know about Diabetes — Simply Put) (Spanish Edition) Privacy and Big Data Maggie Bean Stays Afloat Understanding Cloud, IoT and Big data (Cloud, IoT & Big Data: Basic To AWS SA Professional Book 1) Microsoft Excel 2013 Data Analysis and Business Modeling: Data Analysis and Business Modeling (Introducing) BUSINESS:Business Marketing, Innovative Process How To Startup, Grow And Build Your New Business As Beginner, Step By Step Online Guide How To Effective ... Grow And Build Business As Beginner) Home Based Business Escape Plan: How To Make $10,000 Per Month With Your Own Part-Time, Online Lifestyle Business: Home Based Business Ideas (Home Based Business Opportunities) No Trace Left: Internet Privacy Tips and Strategies to Protect Your Personal and Financial Information The Prepper's Guide to Surviving the End of the World, as We Know It: Gear, Skills, and Related Know-How Privacy and Data Protection Law (University Casebook Series) LEARN IN A DAY! DATA WAREHOUSING. Top Links and Resources for Learning Data Warehousing ONLINE and OFFLINE: Use these FREE and PAID resources to Learn Data Warehousing in little to no time Discovering Knowledge in Data: An Introduction to Data Mining (Wiley Series on Methods and Applications in Data Mining)
