Paperback: 138 pages
Publisher: Business Expert Publishing (May 14, 2010)
Product Dimensions: 5.5 x 0.3 x 8.5 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (28 customer reviews)
Best Sellers Rank: #1,841,393 in Books (See Top 100 in Books) #104 in Books > Computers & Technology > Internet & Social Media > Podcasts & Webcasts #1623 in Books > Business & Money > Management & Leadership > Training #2611 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
This is a repost of my review on [...]...As the old saying goes, "If I had a nickel for every time..." In this case, it'd be every time I've been asked or have seen a post on Twitter, LinkedIn, etc., asking, "How much can I/should I charge for a webinar?"The question makes me near nauseous. To be fair, it's usually asked with the right intentions, but the reason I think it's a sign of not necessarily thinking things through is that a webinar is a delivery mechanism. It's your virtual room. And you wouldn't ask "how much would people pay to attend my hotel conference," right?Lee and Jenny have done a fine job of tackling this question in Stop Speaking for Free! The Ultimate Guide to Making Money with Webinars. And as the CEO of Business Expert Webinars, he knows well the (secret!) numbers behind the scenes of what sells and what doesn't.Here's a brief outline of the book with a couple teaser nuggets thrown in:Chapter one assesses the market opportunity for attendee-funded webinars. I won't say much other than this: live, instructor-led training has always had a market for which people will gladly open their wallets...if the goods are what they want. They buy content in books, videos, mp3s, and a a hundred other delivery forms for content, so why not webinars? There's no good reason at all. In fact, they will.Chapters two through four are DA BOMB. This is where people need help...creating content that someone else will pay money for. Lee answers the "what people buy" question and offers practical advice for how to transform your content to get where you want to go. In short, are you delivering skills in a tightly-focused and immediately actionable way?
Anyone who even lightly peruses my blog knows that I am a big fan of "The Webinar Minute", a video series hosted by Lee Salz, CEO of Business Expert Webinars. Lee bases this series on the ideas presented in his new book "Stop Speaking for Free! The Ultimate Guide to Making Money with Webinars".Now I thought I was quite knowledgeable about webinars and I always viewed the production process as pretty straightforward. Lee's book at once daunted me and comforted me. On the daunting side is just how much one has to think about when launching an AFW (an acronym coined by Lee that stands for Attendee Funded Webinar). On the comforting side, Lee leaves nothing to chance. Every nuance of launching an AFW is covered.The first hurdle Lee guides you over is busting the myth that you are doomed to offer your webinar for free. We've all attended so many free webinars that it is easy to assume no one will pay for one. Lee's first lesson for us is that the boundary between free and fee is content. There is content people will pay for. Lee spells out what distinguishes pay worthy content.Then, using his extensive background in sales, Lee teaches you how to put virtual butts in seats. It isn't sufficient to just have good content. You have to sell it. Lee devotes a good portion of the book to crafting your webinar invitation. This invitation should spell out what tangible benefit your audience will reap from your webinar and why you are uniquely suited to deliver it.Lee understands that the new marketing paradigm is inbound and how social media plays a key role in your AFW marketing plan. He devotes a full chapter to using LinkedIn to market yourself and your webinars.So you've got your content and you know how to sell it.
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