Paperback: 608 pages
Publisher: Morgan Kaufmann; 2 edition (September 21, 2012)
Product Dimensions: 7.5 x 1 x 9.3 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review: 4.1 out of 5 stars See all reviews (12 customer reviews)
Best Sellers Rank: #195,574 in Books (See Top 100 in Books) #90 in Books > Computers & Technology > Graphics & Design > User Experience & Usability #91 in Books > Computers & Technology > Computer Science > Human-Computer Interaction #97 in Books > Computers & Technology > Computer Science > Systems Analysis & Design
This is a great resource for UX research. It is very detailed and walks you through both the logistics and the design of appropriate research methods. It is, however, a text book and it definitely feels like one at times. A little dry and very dense, but a high-quality resource.
If you are looking to develop or restyle your product or service then this book, offered by O'Reilly Media, will help you provide your customers with exactly what they are looking for. This 2nd Edition book is written collaboratively by Kuniavsky, Moed and Goodman who are all equally passionate about designing with the user experience at the forefront.If you are responsible in any way for considering how the end users will react or interact with your product or service--this book will undoubtedly have the information you are looking for.It is written mostly as a reference guide chock-full of techniques; however, there is also a section dedicated to the importance of conducting user experience research. For example, have you ever wondered how LEGO is still able to develop products children love to play with? Their user research helped them discover the answers they were seeking and consequently proved that knowing your customers is invaluable.The user research techniques I personally enjoyed learning more about are dialogic techniques such as photo elicitation. They are vital when you want to restyle your product and expand your current market since they are exploratory in nature. For instance, the use of photographs in conjunction with a well written script could assist with eliciting an emotional response in your participant. This elicitation is a great way to identify areas which may have been overlooked along with providing data and information you may have never thought of on your own.Initially, I thought this book was strictly targeting developers of digital products; however, the research techniques and real-world examples actually apply to a much broader scope. Fortunately, the numerous techniques incorporate current technologies such as using Twitter and other social media as aids in conducting your research.
As a self taught UX designer with a degree in graphic design, Observing the User Experience has been a very valuable resource in understanding the foundation principles behind user research. The guidance in this book is practical and hands on for a sole UX Designer/ Researcher or a full UX team. The book offers a variety of research approaches, techniques on analyzing your data and processes to take those learnings and present them to your stakeholders in a format that will resonate with them. Bottom line, observing human behavior and gaining design insights requires a scientific approach and this book provides the methodologies to do user research the right way.
Great book about the psychology and process of making good user interfaces. As a developer I find this book valuable to push myself to better designs.
Bought for a class. Definitely a great book to have as a reference for UX designers. Keeping it on my desk at work.
It is the kind of book I like. It is full of real techniques to put on road right away. Totally recommended.
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