Free Downloads Digital Analytics Primer
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.
File Size: 2013 KB
Print Length: 230 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Pearson FT Press; 1 edition (October 11, 2013)
Publication Date: October 11, 2013
Sold by: Digital Services LLC
Language: English
ASIN: B00FXX6ZRQ
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #1,041,455 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #76 in Books > Computers & Technology > Web Development & Design > Website Analytics #293 in Kindle Store > Kindle eBooks > Business & Money > Economics > Statistics #516 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Production & Operations
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