Paperback: 448 pages
Publisher: Wiley; 3 edition (December 9, 2009)
Product Dimensions: 7.4 x 0.9 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.2 out of 5 stars See all reviews (12 customer reviews)
Best Sellers Rank: #427,606 in Books (See Top 100 in Books) #26 in Books > Computers & Technology > Web Development & Design > Website Analytics #121 in Books > Computers & Technology > Internet & Social Media > Online Searching #1239 in Books > Computers & Technology > Networking & Cloud Computing > Internet, Groupware, & Telecommunications
New technologies like Google Analytics change so fast. I purchased the third edition of this book from among a group of three or four books on this subject because it was the newest release. A second consideration, for me, was that I wanted a book specific to Google Analytics rather than a book focused on the larger subject of Web analytics. I wanted a book that would point me at the important features of this tool without reading an extra 300 pages of analytics theory.This book delivers as a quick start guide and reference to Google Analytics, but it also has some minor flawed. The coverage of advanced applications of Google Analytics is good. It presents clear examples of how to use all the features of Analytics, and puts all those features in a larger context. The book is both a blueprint for setting up your site analytics, and a reference you can revisit later. That larger context of how to set up your first analytics program is what makes this book worth buying. There are plenty of topics on the Web about using Google Analytics, but you don't get a good guide to the big picture of how to set up your analytics program from a bunch of disparate topics scattered around the Internet.This new edition has some flaws. Especially in the first third of the book, some topics aren't very well written. For example, in the introductory section of the book, where they compare Google Analytics to log file analyzers, some of what is said seems to be wrong, and the information on setting up your tracking code is a bit outdated. Minor problems but worse than what I would expect in a published book.Bottom line, it serves the purpose of an introduction and guide to Google Analytics. I'm using it.
A good book that explains Google Analytics in a really good way.Two things i have against the book:1- Doesn't really say much about web metrics.2- Google Analytics is a product that move very fast and I don't think there is a book that can handle that.My advice: read the book but keep your self busy with the tool it self for better understanding.
This book was an easy read. I consider myself to know enough to be dangerous before I read this book. I knew how to go around in the analytics but nothing special. I found this book extremely helpful and the way it was written was easy to follow. The authors used words that anyone would be able to understand. I find that books that talk about anything internet usually use buzz words and verbiage that is sometimes hard to understand, this book was the exact opposite.It also had great illustrations so you could follow along on your computer and see what you were doing was actually right.Definitely recommend to anyone at anybody at any level as I got a ton of knowledge from it.
It took me a long to read the full book and apply it for my business. And I came to conclusion that its really great book but there are too much of graphs, comparisons and other stuff which makes it difficult to understand for beginners. Overall its a great book for SEO guys.
Was published in 2010 and is missing information on new features, but this book helped me pass the Google Analytics IQ test. I recommend buying if you're looking to implement GA on your site or if you're an internet marketer.
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