Free Downloads Practical Web Analytics For User Experience: How Analytics Can Help You Understand Your Users
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Paperback: 256 pages
Publisher: Morgan Kaufmann; 1 edition (August 27, 2013)
Language: English
ISBN-10: 0124046193
ISBN-13: 978-0124046191
Product Dimensions: 7.5 x 0.6 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: Be the first to review this item
Best Sellers Rank: #466,039 in Books (See Top 100 in Books) #29 in Books > Computers & Technology > Web Development & Design > Website Analytics #127 in Books > Textbooks > Computer Science > Artificial Intelligence #202 in Books > Computers & Technology > Computer Science > Human-Computer Interaction
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