Free Downloads
Practical Web Analytics For User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Paperback: 256 pages

Publisher: Morgan Kaufmann; 1 edition (August 27, 2013)

Language: English

ISBN-10: 0124046193

ISBN-13: 978-0124046191

Product Dimensions: 7.5 x 0.6 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: Be the first to review this item

Best Sellers Rank: #466,039 in Books (See Top 100 in Books) #29 in Books > Computers & Technology > Web Development & Design > Website Analytics #127 in Books > Textbooks > Computer Science > Artificial Intelligence #202 in Books > Computers & Technology > Computer Science > Human-Computer Interaction

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users 42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of your website Self Help: How To Live In The Present Moment (Self help, Self help books, Self help books for women, Anxiety self help, Self help relationships, Present Moment, Be Happy Book 1) Windows 10: The Ultimate User Guide for Advanced Users to Operate Microsoft Windows 10 (tips and tricks, user manual, user guide, updated and edited, Windows ... (windows,guide,general.guide,all Book 4) The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition) (Voices That Matter) Writing Effective User Stories: As a User, I Can Express a Business Need in User Story Format To Get the IT Solution I Need Quantifying the User Experience: Practical Statistics for User Research Echo: Echo User Guide: Comprehensive Guide to Getting The Most Out of Echo ( Echo Users Manual, Echo User Guide, Echo) Echo: 2016 - The Ultimate Guide for Advanced Users to Master Echo ( Echo, user manual,web services,by , Free books, Free Movie, ... smart devices, internet, guide Book 7) Echo: 2016 - The Ultimate Guide for Advanced Users to Master Echo ( Echo, user manual,web services,by , Free books, Free ... smart devices, internet, guide) (Volume 7) Echo: 2016 User Guide To Understand Echo Fast! ( Echo User Guide, Echo Manual, Alexa) Echo: User Guide To Understand Echo Fast! ( Echo User Guide, Echo Manual, Alexa) (Volume 1) Echo: The Ultimate Guide to Echo and Hacking for Dummies (by echo, Alexa Kit, Prime, users guide, web services, digital media, ... (Web services, internet, hacking) (Volume 2) Echo: Echo Advanced User Guide (2016 Updated) : Step-by-Step Instructions to Enrich your Smart Life ( Echo User Manual, Alexa User Guide, Echo Dot, Echo Tap) Observing the User Experience, Second Edition: A Practitioner's Guide to User Research Web and Network Data Science: Modeling Techniques in Predictive Analytics (FT Press Analytics) Android XBMC Kodi 5 In 1 User Guide (Updated September 2016): Android Tablet, Phone & Google TV User Guide, XBMC Kodi & TV Streaming User Guide User's Guide to Treating Hepatitis Naturally: Learn How Supplements Can Reverse Symptoms of Hepatitis and Improve Your Health (Basic Health Publications User's Guide) Understand Alzheimer's: A First-Time Caregiver's Plan to Understand & Prepare for Alzheimer's & Dementia Echo: The Simple User Guide How to Program Echo Fast ( Echo 2016,user manual,web services,by ,Free books,Free Movie,Alexa Kit) ( Prime, smart devices, internet Book 5)