Paperback: 336 pages
Publisher: For Dummies; 1 edition (June 13, 2012)
Product Dimensions: 7.4 x 0.7 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (7 customer reviews)
Best Sellers Rank: #746,290 in Books (See Top 100 in Books) #39 in Books > Computers & Technology > Web Development & Design > Website Analytics #206 in Books > Business & Money > International > Global Marketing #316 in Books > Computers & Technology > Business Technology > Social Media for Business
I bought this books so I could "talk the talk" at a new job and it did the trick. As usual "dummy" books are easy to read and find what you need. A good reference book when I have a "dumb" question.
Despite up and down reviews on various 'books for dummies' I always find them to be fairly solid and heavy with information and this book is no different. A lot of information packed into this volume that help you to build a foundation in social media metrics with which you can use to venture out online to dig up additional information. Definitely a must if you want to a good solid start to metrics.
As long as social media has been around...anyone working in or using metrics can tell you they're constantly changing. This book was purchased just after it's release and has helped me with using and interpreting the metric systems my company currently uses and others to use for potential gain/trial and error. It's been a great asset, though in time could be outdated. Warning for the potential buyers...know what you're looking for and if this could help you. It's cheap and not a big loss if it isn't helpful to you.
One of the things I appreciated about how Leslie wrote this book was she found ways to play on words and keep this fun - while teaching me new ways to look at measurement and metrics.This is one of those books you keep on your desk as a bible reference - learn-apply, then learn-apply. Before you know it -mastered.Really excited to be interviewing her Mon. July 23rd - come listen [...]Yes there will be archive link posted right after show.
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