File Size: 13798 KB
Print Length: 256 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Adobe Press; 1 edition (November 12, 2011)
Publication Date: November 12, 2011
Sold by: Digital Services LLC
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #955,136 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #72 in Books > Computers & Technology > Web Development & Design > Website Analytics #1333 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing #2373 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
This book can be useful to people in many careers, not just the career of Web Analyst. That statement might seem odd, considering that the title and subtitle say nothing about the Web Analyst career. So before I talk about where this book excels, let's look at where it has some problems.The target reader of this book is the Web Analyst who works in a large corporation. Most of the text is devoted to the theme of making your case to executives and other stakeholders, so that action can come from your analysis. Thus, the subtitle should be changed to "How to Be a Successful Analyst in a Corporate Environment."The current subtitle implies that the book is targeted to the typical small business that can't afford to hire a Web Analyst except maybe on the occasional special project basis. The phrase "your business" does not apply to people who are not business owners.It makes sense that Dyke, who works for Adobe, would have this big company perspective. For the small business, this book is not appropriate.The bulk of this book pertains to any technical department head, albeit with the backdrop being the Web Analyst. When I was a plant engineer, I knew some of these principles at the start, but had to learn many of them as I went along. They are universal principles that any technical department head or manager should know and practice (emphasizing "should," here).What this means is if your job involves interacting with senior management, you can disregard the relatively small part of this book that's about analytics and use this book as a framework for better dealing with your management.When Dyke strays from the career advice and actually "talks shop" about analytics, there is some good information.
If you are a web analyst, or are seeking a job as one, you need to read "Web Analytics Action Hero: Using analysis to Gain Insight and Optimize Your Business" by Brent Dykes. In an interesting and engaging format, experienced web analytics consultant, Dykes, addresses topics that analysts and online marketers need to know to move beyond reporting and toward analysis to drive action and change within their businesses.Did you ever think you would be reading about Indiana Jones when reading about web analytics? In this book you do. That's what made this book more interesting and engaging than many dry business type books. The action hero slant was fun and worked at teaching the lessons the author wanted to make.Action hero and superhero jargon aside, this book really does address some serious issues regarding analysis, and using the action hero model just makes it easier to remember and identify with. I mean, what computer nerd doesn't dream of being an action hero? So now, you can be an action hero behind the computer screen doing analysis.The format and layout of the book also makes it easier to read and learn the information presented. There are interesting quotes throughout the text, graphs, charts, and side boxes illustrate key points and continue to make it an interesting read. (As interesting and analysis can get anyway.) Some of the side boxes are Insider Insights that provide tips from top people in the field. Others contain Villain Profiles that illustrate things to watch out for and how to defeat these "villains."The book will help someone become an analyst, and it will help analysts become better. It describes the best environment for analysts and provides a strategy for executing online analysis with a variety of techniques.
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