Hardcover: 192 pages
Publisher: FT Press; 1 edition (March 19, 2011)
Product Dimensions: 5.6 x 0.5 x 8.5 inches
Shipping Weight: 12 ounces
Average Customer Review: 4.4 out of 5 stars See all reviews (60 customer reviews)
Best Sellers Rank: #362,520 in Books (See Top 100 in Books) #58 in Books > Computers & Technology > Web Development & Design > User Generated Content #163 in Books > Computers & Technology > Business Technology > Social Media for Business #287 in Books > Computers & Technology > Internet & Social Media > Social Media
It is kind of surprising that the author of this book, who has quite an online following, has only come up with 8 reviewers for his book to date. Normally a "connected" Internet guy will leverage his or her followers through blog posts, tweets, and ezine messages to get positive reviews posted on for his book. That doesn't seem to be the case here. I wonder why???I first heard of Gitomer in 2004 when I was working down in Charleston, SC for a nonprofit fundraising-consulting firm. The lead consultant loved getting Gitomer's "Sales Caffeine" ezine and clicking through to the sales rants Gitmer penned and starred in. David would holler into my office and say: You gotta check out Gitomer on this rant. I'll have to admit some of those rants were pretty commical.Now, about the book at hand. I'm a tough grader when it comes to social media books these days. I've read a ton of them (and posted reviews for some) and there rarely is much worth reading printed these days. Social Boom is better than most, though. Not because the book is particularly enlightening. No, because it is NOT all that enlightening. What makes this book different is the author has written a book about what he does with regard to social media. And he has been pretty successful with it I might add. I recommend you read the book, but more importantly you should study everything the author has done online to build his Internet presence. It's all there to be found, looked at, studied, analyzed, and interpretted. It's the combination of the book and the author's online presence that make the book worth something.Gitomer is basically a sales trainer who has become an expert at self-promotion.
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