File Size: 905 KB
Print Length: 107 pages
Publisher: Enchanting Marketing Ltd (February 21, 2014)
Publication Date: February 21, 2014
Sold by: Digital Services LLC
Language: English
ASIN: B00ILE2O4W
Text-to-Speech: Enabled
X-Ray: Enabled
Word Wise: Enabled
Lending: Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #162,156 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #64 in Books > Computers & Technology > Internet & Social Media > Blogging & Blogs #83 in Kindle Store > Kindle eBooks > Business & Money > Skills > Business Writing #182 in Books > Business & Money > Skills > Business Writing
Henneke Duistermaat is a powerhouse woman and creative marketer and copywriter who is convinced that we are not taking blogging seriously when it comes to using it as a business tool. She has worked for Philips Electronics and Saint-Gobain and now runs her own company Enchanting Marketing.In her introductory remarks she states, `The web is full of bland content. Yawn-inducing blog posts that keep rambling on. Stock photography soooo unbelievably boring that you prefer the relaxing nothingness of white space. How can you create a business blog that enchants your readers and wins customers? How can you make your readers crave your next blog post? And how do you turn these readers into customers for your products or services? That's what this book is about. A business blog can: Raise awareness of your company Increase web traffic Start a "conversation" with prospects Develop your authority Get readers to trust your advice Build relationships as readers get to know and like you.' And form this stance she has us off and running , learning how to create blogs that position us in the industry in which we compete, the skills of composing good headlines that entice people to read your posts, to create a natural flow to hypnotize your readers, to make a blog more engaging by describing the ideal reader, to generate an endless stream of ideas for blog posts your customers crave to read - or in other words, to make your blogs irresistible! `This guide helps you to plan, write, and edit your blog posts. It helps you to engage readers, build trust and authority, and to win clients.
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