Series: For Dummies
Paperback: 408 pages
Publisher: For Dummies; 1 edition (April 27, 2015)
Product Dimensions: 7.4 x 0.8 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (32 customer reviews)
Best Sellers Rank: #42,684 in Books (See Top 100 in Books) #9 in Books > Computers & Technology > Digital Audio, Video & Photography > Video Production #52 in Books > Computers & Technology > Web Development & Design > Web Design #558 in Books > Textbooks > Computer Science
There is a lot of helpful information here. However, given that the publication date was April of this year, there should have been an update regarding the Google+ integration and how this affected the customization of the user's Channel URL, a very important core piece of YouTube identity. Page 52 describes the old version of the process. Google now requires significant skin in the game, either by adhering to the four criteria just below, or by linking one's website with one's Google+ id and placing that code snippet on every page of one's website:-------------------------------------------To get a custom URL for your channel, your account needs to be in good standing and meet a few other requirements:500 or more subscribersChannels is at least 30 days oldChannel has uploaded a photo for the channel iconChannel has uploaded channel artYou can also qualify for a custom URL by linking and verifying your official webpage with your channel or +Page.---------------------------------------------------Getting 500 subscribers may be easy for some content providers, but for those starting out, who need the platform for artistic, creative, or business exposure, it takes a while to accrue that many. Why force users to pull in that number of subscribers before qualifying for a custom Channel URL? Because presumably it incentivizes them to take the quicker alternate route offered, per above, which is to embed Google+ code on one's website, thus pushing Google's brand for social media.
YouTube is a complex platform. Independent content creators and marketers alike often struggle to get the most out of their video strategy because they are not aware of all the many moving parts that go into a successful YouTube channel.This book covers all the necessary ingredients for a successful YouTube channel. It starts with a detailed explanation of the basics, such as setting up a channel in the right way, and it goes into various advanced topics like monetization strategies and ad buying. It's a very thorough, well-written and detailed reference book for people who want to succeed as content producers or marketers on YouTube.
I am preparing to become a YouTube vlog subscriber. Knowing the ins and outs was important to me with all of the intricate parts unknown until I bought this book. It sure made getting ready a lot simpler than the difficult to understand directions within the YouTube sign up area. I recommend this book as it gave me those sets of instructions and many other hints as to how to have a successful YouTube site.
This is definitely the "go to" book on Youtube. There is so much information in here it took me quite awhile to completely read the kindle edition. A good investment and worth every penny spent.
This book enabled me to get my YouTube channel up and running in short order. It was an excellent starting point to an initially intimidating endeavor. It's nicely organized and very easy to read. I was able to just read the parts of the book for the information I needed to get going. It helps guide the user through the issues such as copyrights and monetization. It also provides good information on how to expand your audience.
This is a fantastic book on an important subject. I did not know anything about YouTube and YouTube channels before I read this; after a few hours I was ready to use YouTube for real. Good conversational tone and loved the humor and color used by the author. Anyone interested in YouTube should buy this book.
Glad I bought this. Excellent material, easy to understand. I'm a new videographer (for my business) and I'm in the learning stages and this book has started the wheels spinning....at high speed. Love it!
Excellent explanations on how to go about setting up a YouTube Channel. And as clients of mine (and myself) ask how we might use YouTube to place videos, this book offers some clarity around the distinction between being a YouTube creator and a YouTube advertiser. I can more clearly state that my clients should be focusing on advertising and seeking out 'channels' that their target viewers may be watching instead of spending too much time placing videos (although there is a place for that - building authority, giving viewers a reason to stay in touch and subscribe and so on. As a video production professional more than a marketing manager, it is already helping me to understand some better ways to explain to my traditional TV clients how we might migrate to online - and YouTube specifically - in a way that is successful.
Youtube: Online Marketing. How To Make Money On Youtube For Beginners And Increase Your Audience.: (youtube, youtube video marketing, how to make ... money, youtube marketing, ebay) (Volume 1) YouTube Channels For Dummies YouTube: Ultimate YouTube Guide to Building a Channel, Audience and to Start Making Passive Income YouTube Strategies 2016: How To Make And Market YouTube Videos That Bring Hungry Online Buyers Straight To Your Products And Services How to Rank in YouTube: How to get more Views on Youtube (Volume 2) Ranking YouTube Videos Easily: Get More Views on Your YouTube Video By Ranking Higher in Search Results How to Make Money on YouTube: An Essential Guide to Start Making Money With YouTube Youtube Marketing Buddy, The begineers guide to youtube advertising, Use video marketing for your business How to Get More YouTube Subscribers: An Essential Guide to Increasing Your YouTube Views and Subscriber List Triunfa con YouTube: Aprende a ganar dinero con YouTube paso a paso (aunque no hagas vídeos) (Spanish Edition) The Photoshop Channels Book Let the Water Do the Work: Induced Meandering, an Evolving Method for Restoring Incised Channels Start a TV Station:Learn How to Start Satellite, Cable, Analog and Digital Broadcast TV Channels and Roku's Uncensored Private Channels List 2014 Canales de distribución / Distribution Channels: Especial Referencia a Los Productos De Alimentación / Special Reference to Food Products (Spanish Edition) Ion Channels of Excitable Membranes, Third Edition Mushrooms: A New Ultimate Guide to Growing Mushrooms at Home For Dummies: (Mushroom Farming, How to Grow Oyster Mushrooms, Edible Mushrooms) (Farming For Dummies, Gardening For Dummies Book 2) Watching YouTube: Extraordinary Videos by Ordinary People YouTube: Online Video and Participatory Culture The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values