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Above The Fold, Revised Edition

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Flexibound: 272 pages

Publisher: HOW Books; Revised edition (September 13, 2014)

Language: English

ISBN-10: 1440336660

ISBN-13: 978-1440336669

Product Dimensions: 0.8 x 7.5 x 8.8 inches

Shipping Weight: 1.7 pounds (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)

Best Sellers Rank: #282,497 in Books (See Top 100 in Books) #90 in Books > Computers & Technology > Internet & Social Media > Blogging & Blogs #450 in Books > Computers & Technology > Web Development & Design > Web Design #1644 in Books > Arts & Photography > Decorative Arts & Design

Very informative book. Great pictures with examples.

Good book.

Thank you.

I purchased above the fold for a class I am taking. Lots of good information.

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