Free Downloads
Kodak And The Lens Of Nostalgia (Cultural Frames, Framing Culture)

The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased.West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick.At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity.By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia.Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

Series: Cultural Frames, Framing Culture

Paperback: 242 pages

Publisher: University of Virginia Press (May 29, 2000)

Language: English

ISBN-10: 0813919592

ISBN-13: 978-0813919591

Product Dimensions: 6.1 x 0.7 x 9 inches

Shipping Weight: 15.5 ounces (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

Best Sellers Rank: #1,354,508 in Books (See Top 100 in Books) #93 in Books > Crafts, Hobbies & Home > Crafts & Hobbies > Framing #1113 in Books > Arts & Photography > Photography & Video > Equipment, Techniques & Reference > Equipment #2567 in Books > Business & Money > Marketing & Sales > Advertising

The history of Kodak photography and Kodak's advertising, which influenced American culture and the arts, is revealed in Kodak and the Lens of Nostalgia, a survey of the Kodak campaign to make photography a part of daily American life. Included are unused campaigns never published, in this fascinating survey of Kodak's ad history.

Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture) How to frame a house; or, House and roof framing (a practical of laying out, framing and raising timber house on the balloon principle, system of roof framing, the whole making ) Frames & Framing (Ashmolean Handbooks) Uncharted: Big Data as a Lens on Human Culture Residential Structure & Framing: Practical Engineering and Advanced Framing Techniques for Builders Conservation Framing (Library of the Professional Picture Framing, Vol 4) Nostalgia for Death & Hieroglyphs of Desire Nostalgia del Absoluto (Biblioteca de Ensayo / Serie menor) (Spanish Edition) Nostalgia: When Are We Ever at Home? Camera Technology: The Dark Side of the Lens Feminist Methodologies for Critical Researchers: Bridging Differences (Gender Lens Series) Quantum Lens Framing Production: Technology, Culture, and Change in the British Bicycle Industry (Inside Technology) Disposable Youth, Racialized Memories, and the Culture of Cruelty (Framing 21st Century Social Issues) Quick and Easy Topiary and Green Sculpture: Create Traditional Effects with Fast-Growing Climbers and Wire Frames Making Picture Frames In Wood (Home Craftsman) A History of European Picture Frames Defining Edges: A New Look at Picture Frames Fabulous Stamped Frames: Creative Greeting Card Designs & Inspiration (Annie's Attic: Paper Crafts) Scroll Saw Picture Frames