Paperback: 772 pages
Publisher: CreateSpace Independent Publishing Platform; 3 edition (July 23, 2016)
Product Dimensions: 7 x 1.7 x 10 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
Best Sellers Rank: #351,544 in Books (See Top 100 in Books) #20 in Books > Computers & Technology > Web Development & Design > Website Analytics #1625 in Books > Computers & Technology > Internet & Social Media #4227 in Books > Business & Money > Management & Leadership > Management
I highly recommend this book. The first day I received it I was able to apply a lesson from it to clean up my Google Analytic data from ghost referral spam that has been frustrating me beyond words for a while now. That alone has made this book well worth the price, which I might add is quite fair. This is a comprehensive resource of 740 plus pages with no wasted words or fluff. It has a very intuitive and easy to follow table of contents with enough details to find exactly what you are looking for, and the step-by-step process to to accomplish what you are trying to.Back to my referral spam victory- I not only was able to ensure future data was going to be reliable, but I was also able to create segments to eliminate referral spam from my existing data. Very useful and appreciated.That is just a small taste of what this book has to offer. I think the greatest value is being given the knowledge to take all of this data collected in your Google analytics, make sense of it, and most importantly, make informed decisions from it that will improve all of your digital marketing efforts and ultimately grow your business or blog.
This is one of the BEST books I've read on Google Analytics. It's coverage is comprehensive and the content is is extremely well sequenced and organized. Davis has a knack for taking complex information and explaining it in a way that is not only understandable but also in a way that helps you understand how to apply the information to your own situation. While I have more to learn from the book, I can already see how to better examine my own website trends and to modify the site to better respond to visitor's characteristics and behaviors. What more could I ask for?
WOW. An amazing tour of what Google Analytics can do. I'm making better data-driven decisions since applying what this book describes.Couldn't have asked for anything more.
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