File Size: 49180 KB
Print Length: 336 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Adobe Press; 1 edition (June 14, 2013)
Publication Date: June 14, 2013
Sold by: Digital Services LLC
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #842,181 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #66 in Books > Computers & Technology > Web Development & Design > Website Analytics #288 in Books > Computers & Technology > Web Development & Design > Web Services #1144 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
If you are anyway involved with digital marketing and your company leverages Adobe SiteCatalyst for web analytics then you should buy this book! It doesn't matter if you are a novice or a power user, the Adobe Analytics with SiteCatalyst Classroom in Book is unquestionably worth the money and time. Vidya does a great job of making the complex topics digestible for the non technical user. Most companies I consult with barely scratch the surface when it comes to leveraging the business value that SiteCatlyst can provide to improve the consumer experience and improve business results. It takes time with resources like this one to gain insight as to how to define, measure, analyze and improve performance with the confidence of a seasoned professional.Marty TerbrackCEO, Digital Marketing, Inc.
This book is oriented more towards the beginner. I was hoping for some tips and tricks but sadly there weren't many
There were no example databases to work the book against. If they gave examples one could follow against the example and learn quicker.Also there was no trial license given so that one could only read and not know how to use.
If your an analyst working with Adobe Analytics this is a must have book! This book gives a clear strategy and the right way to report and ANALYZE online data/customer behavior. Not just report, but give a purpose for the data that leads to good business decisionsJ Simpson
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