File Size: 4834 KB
Print Length: 230 pages
Publisher: NeuroDigital (October 10, 2011)
Publication Date: October 10, 2011
Sold by: Digital Services LLC
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #151,894 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #9 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Home-Based > Sales & Selling #35 in Books > Computers & Technology > Internet & Social Media > E-Commerce #51 in Kindle Store > Kindle eBooks > Business & Money > Industries > E-commerce > Auctions & Small Business
I am a designer just getting into the realm of ecommerce, I know how to program websites and have been designing for about 7 years. I thought ecommerce would be simple so I decided to try it but after getting no sales in 4 months I realized I was doing something wrong. So I ended up buying a lot of books on the subject. This is by far the best of them. Not a lot of theory just practical steps and things that make sense. This book showed me that easy and familiar web pages get sales and that you must focus more on the selling process because that is what will increase your sales. I recommend this book to any one starting or having problems with there ecommerce website.[...]
I built a successful eCommerce business from scratch - and it was not easy! We made every mistake you can make and just about gave up 10 times. When I see the concise and easy to use tips in this book I see many of the major hard lessons we had to learn along the way spelled out. OH, if only we'd had this when we got started! The pain and money it would have saved to avoid all the pitfalls.I can safely say that if you are looking to start or grow an eCommerce business, you MUST know these rules and lessons. So, you have a choice. You can learn by floundering around, wasting time and money, or you can simply read and apply what you find in this book.John
I rarely, if ever, bother to write reviews. However, I felt it was called for. I am reading up on understanding how E-commerce works. I have read quite a few different books and this, by far, has been the most informative book. A reviewer mentioned that because this author is from the UK, his references were not good for US. Well, that is so far off base. Matter of fact, it is completely irrelevant. This book helped be get a thorough understanding of E-ccomerce and is going to be a great reference guide going forward! Kudos to the author! Great job!
This book is THE ONE you should read!I have been in retail for over 30 years but I knew very little about selling online.This book will take you from a relative beginner where I started and lay out all the tools you need to build a successful e-commerce website.There are very few reviews you can read that will make you certain you should get this, or any product.Here is your proof.Inside the book the author Ian has given you an e-mail address to contact him if you have comments or questions about anything in his book.I sent him an e-mail with several questions. I really wasn't expecting to get back anything more than a "Thank You" for buying my book e-mail.I couldn't have been more wrong.Ian wrote me back the same day and answered all my questions at length.How many other authors of ANY book have you ever heard of doing that?He was even interested enough to ask me a few questions of his own regarding my e-commerce project.After several back and forth e-mails Ian has proven to me that he didn't just write a book.He wants to actually HELP YOU be successful.Ian has given me contacts of his.Copies of contracts that cost him plenty to have drawn up by his attorney, no charge!He has written me extensive e-mails explaining in detail some of the pitfalls that he wanted me to be aware of as I got into it.All this and more, and I had already bought his book!This fellow is authentic.
I was stumbling in the dark when I launched my e-commerce site to sell products personalized with ambigrams at FlipScript.com. I did what I "thought" would work, and it did to some degree.However, after reading this book, I can clearly see so many things that could have been improved right from the beginning. The site can still be updated (and I'm planning to do just that), but it is always more work to go back and update things that aren't working as well as they should than to do it right from the beginning.The most valuable part for me were all of the tips on conversion rates. I can't wait to fix a lot of the user interface and customer usability issues that my site has, and then to crank up a few A/B tests to tweak the experience even further.While a cool new concept will keep an e-commerce site out of the 97% of failures, this book has the info. to turn a site into a home-run hit, and was obviously written by someone who has a good deal of experience in the subject matter.
I was eager to set up my website selling a physical product, but I didn't have a clue where to start. Having previously read quite a few e-commerce books and scoured the web looking for a simplified model to follow, I was perplexed at best. Enter E-commerce Get It Right! The book immediately gave me confidence to get started as the author has clearly been there and done it, no harvard professor here, just simple and practical steps how to sell online. Just what I needed.
While this book is informative and does a good job of simplifying explanations, it became apparent that the author of this book was writing from a "here in the U.K." perspective. The information was helpful, but when it came to talking about legal considerations, those given were for the U.K. market. I am going to keep this book, as it did offer much information, food for thought, and helpful advice. The only thing I would have liked to have seen more of would be lists of recommended or best-rated resources. Those given were few and far between.
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