Audible Audio Edition
Listening Length: 6 hours
Program Type: Audiobook
Publisher: Hachette Audio
Audible.com Release Date: December 16, 1999
Best Sellers Rank: #39 in Books > Computers & Technology > Internet & Social Media > E-Commerce #153 in Books > Audible Audiobooks > Nonfiction > Computers #241 in Books > Business & Money > Management & Leadership > Strategy & Competition
Taken in it's entirety, this (March) 1999 release by the author of "The Road Ahead" has been a multi-media event. The print edition has been available in hard-cover or paperback. The audio cassette format has been marketed in both abridged and unabridged versions, and there's also been an audio compact disc available. The content poured into the book's web-site has been extensive, and has included an insightful 45-minute video "chat" by Mr. Gates recorded on March 31, 1999. There is little about the publication that hasn't been covered in over 100 reviews on either .com, Barnes&Noble.com, or other web-sites. Traditional media coverage has been extremely broad based, and the book was ranked in the top ten on just about every final 1999 business bestsellers list, including the New York Time's and USA Today's.Like it or not, there's no denying that this book has reached out deep into the critical masses. But, (in less than a year), has the response to this work perhaps surpassed the actual content in importance?Take for example Scott Rosenberg's hard-hitting perspective in which Mr. Gates is critiqued as an author with obviously passionate ideas on business management, but also as one who is either unwilling or unable to break out of a dull corporate-speak writing tone. Mr. Rosenberg cites "e"source proponents of the idea "that the Internet is rapidly transforming not just the speed but the tenor and content of business communications." He furthers the suggestions that the corporate lingua-franca is soon to be made a remnant of our popular culture, and could very well be replaced with a much more original form of thought as one of the results of the "Web lifestyle" Mr. Gates is promoting.
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