Free Downloads Digital Business & E-Commerce Management, 6th Ed. Strategy Implementation & Practice
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Paperback: 679 pages
Publisher: Trans-Atlantic Publications; 6th Revised ed. edition (December 18, 2014)
Language: English
ISBN-10: 0273786547
ISBN-13: 978-0273786542
Product Dimensions: 7.6 x 1 x 10.3 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
Best Sellers Rank: #546,945 in Books (See Top 100 in Books) #138 in Books > Computers & Technology > Internet & Social Media > E-Commerce #1606 in Books > Textbooks > Business & Finance > Management #6197 in Books > Business & Money > Management & Leadership > Management
Great book, actually the best I read in this category, to integrate many elements of strategy, operations and technology in a consistent view of the e-business and e-commerce fields. The author uses really good information sources for Management issues.
It was what I needed, but delivery took longer than I needed. It was almost time for my first test, bummer.
A+
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