Series: From Technologies to Solutions
Paperback: 356 pages
Publisher: Packt Publishing (May 6, 2008)
Language: English
ISBN-10: 184719317X
ISBN-13: 978-1847193179
Product Dimensions: 7.5 x 0.8 x 9.2 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
Best Sellers Rank: #2,801,717 in Books (See Top 100 in Books) #90 in Books > Computers & Technology > Web Development & Design > Website Analytics #590 in Books > Business & Money > Marketing & Sales > Search Engine Optimization #5291 in Books > Computers & Technology > Web Development & Design > Web Design
So this is what Google offers? Like most of what it presents to a general audience, the cost is free. How good is it? Pretty good. All the basic abilities you could reasonably expect are there. Starting with a top-down template approach. Where you, the owner of a website that you want to have a blog in, can quickly choose between several popular candidate formats. Each having numerous customisable parameters. So it is trivial to define the name of your blog, and give it a short general description and, possibly, an accompanying image. This could be of yourself, for example. Or of your band, if the blog will be for the band.I'm not lightly raising the previous example either. Google is in competition with other social networks. A major opponent is Myspace, which is a big music hangout. Yet if you are a band dissatisified with what Myspace lets you do, Google Blogger might be more flexible. Think about it, anyway.Blogger also goes beyond just making the graphics. This being from Google, it has the means to hook up to data streams. Social bookmarking. If you are indeed serious about making a widely read blog, then pay very careful attention to these sections of the book. There are already millions of blogs on the Web. Most get very little traffic. With this in mind, Blogger has useful tools. That might let you share posts by email, in an attempt to pursue viral marketing.There is also advice on how to position your blog so that search engines [and presumably Google in particular] might treat it favourably in organic rankings. Given that Blogger comes from Google, take heed.At the most basic level, the book advises you to write as well as you can. Write articles that are original and interesting.
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